Consumer Discretionary Stocks — Analysis & Key Financial Data
The consumer discretionary sector covers retail, autos, restaurants, leisure, and apparel — businesses whose revenue is sensitive to household income, employment, and consumer confidence. Investors researching consumer discretionary stocks weigh cyclical demand against brand strength, pricing power, and balance-sheet resilience through downturns. Browse 326 consumer discretionary stocks with proprietary Investment Scores, base valuations, and key financial data to make informed decisions.
Sector Investment Score
Highest Investment Scores in Consumer Discretionary
Top-rated stocks by Investment Score
- Price
- $81.45
- Fair Value
- $90.48
- Market Cap
- $345M
- Margin
- +11.1%
- Price
- $76.28
- Fair Value
- $1321.80
- Market Cap
- $109.0B
- Margin
- +1632.8%
- Price
- $74.48
- Fair Value
- $38.36
- Market Cap
- $390M
- Margin
- -48.5%
- Price
- $70.86
- Fair Value
- $104.18
- Market Cap
- $6.3B
- Margin
- +47.0%
Consumer Discretionary Stock List
| Company | Price | Fair Value | Score | Market Cap | P/E | EPS | Yield |
|---|---|---|---|---|---|---|---|
Amazon.com, Inc. AMZN | $238.34 | $86.02 | 71 | $2.50T | 27.4 | $8.45 | 0.00% |
Tesla, Inc. TSLA | $420.60 | $59.85 | 48 | $1.43T | 315.5 | $1.20 | 0.00% |
The Home Depot, Inc. HD | $352.68 | $323.87 | 65 | $347.9B | 24.7 | $14.10 | 2.65% |
McDonald's Corporation MCD | $270.31 | $313.69 | 58 | $191.7B | 22.2 | $12.21 | 2.72% |
The TJX Companies, Inc. TJX | $151.50 | $102.66 | 74 | $171.5B | 30.1 | $5.17 | 1.13% |
Booking Holdings Inc. BKNG | $178.24 | $196.81 | 65 | $140.6B | 23.8 | $7.79 | 0.89% |
Lowe's Companies, Inc. LOW | $220.49 | $130.18 | 48 | $124.7B | 18.8 | $11.88 | 2.16% |
Starbucks Corporation SBUX | $102.19 | $90.69 | 35 | $119.2B | 79.2 | $1.31 | 2.36% |
PDD Holdings Inc. PDD | $76.28 | $1321.80 | 87 | $109.0B | 7.5 | $68.07 | 0.00% |
Marriott International, Inc. MAR | $370.59 | $299.07 | 52 | $99.5B | 39.6 | $9.62 | 0.73% |
Airbnb, Inc. ABNB | $143.10 | $86.43 | 68 | $86.4B | 35.3 | $4.21 | 0.00% |
Royal Caribbean Cruises Ltd. RCL | $317.53 | $332.64 | 71 | $85.3B | 19.3 | $16.61 | 1.57% |
MercadoLibre, Inc. MELI | $1697.39 | $1153.72 | 68 | $84.9B | 44.2 | $37.87 | 0.00% |
Hilton Worldwide Holdings Inc. HLT | $330.46 | $206.54 | 48 | $75.8B | 50.4 | $6.73 | 0.18% |
O'Reilly Automotive, Inc. ORLY | $92.09 | $83.77 | 55 | $74.2B | 29.1 | $3.11 | 0.00% |
General Motors Company GM | $77.08 | $247.15 | 52 | $70.4B | 30.6 | $2.76 | 0.85% |
Ross Stores, Inc. ROST | $212.85 | $152.21 | 71 | $68.4B | 29.5 | $7.26 | 0.80% |
Ferrari N.V. RACE | $372.29 | $218.20 | 71 | $65.0B | 35.8 | $9.04 | 1.12% |
NIKE, Inc. NKE | $41.05 | $55.86 | 61 | $60.2B | 26.8 | $1.52 | 4.00% |
Ford Motor Company F | $13.90 | $36.95 | 45 | $55.2B | -9.2 | $-1.53 | 4.25% |
AutoZone, Inc. AZO | $3195.94 | $4513.63 | 58 | $51.1B | 21.0 | $150.48 | 0.00% |
eBay Inc. EBAY | $111.75 | $86.28 | 68 | $47.9B | 24.0 | $4.55 | 1.11% |
D.R. Horton, Inc. DHI | $162.88 | $353.91 | 68 | $47.2B | 15.5 | $11.02 | 1.05% |
Viking Holdings Ltd VIK | $104.67 | — | 65 | $45.9B | 38.1 | $2.69 | 0.00% |
Yum! Brands, Inc. YUM | $159.86 | $196.18 | 65 | $43.1B | 25.0 | $6.27 | 1.87% |
Explore Consumer Discretionary Sub-Categories
About the consumer discretionary sector
Consumer Discretionary is the sector closest to the consumer's wallet. Spending on cars, apparel, restaurants, leisure, and home goods rises and falls with employment, real wages, and credit availability — which is why this sector's earnings tend to be more cyclical than most others. Investors looking at consumer discretionary stocks usually arrive with one of two questions in mind: which businesses are taking share through the cycle, and which have balance sheets strong enough to weather a downturn without dilution.
The sector is wide. A multi-brand apparel company, a regional restaurant chain, an auto manufacturer, and an e-commerce marketplace all sit inside Consumer Discretionary even though their unit economics, capital intensity, and growth profiles differ in structural ways. The screener treats every name mechanically: same Investment Score model, same base-valuation pipeline.
Cyclicality is the through-line. Trailing earnings can flatter a name at the top of a cycle and understate one at the bottom, so the page surfaces revenue and earnings growth alongside Investment Score and base valuation rather than relying on a single multiple.
What this page is for
This page is a screener and reference surface, not editorial coverage. The list above refreshes with each data update; the methodology, FAQ, and related categories below stay in place so the page is useful both for somebody arriving from a specific search and for somebody scanning the sector for the first time.
If you want to value a single consumer discretionary stock end-to-end rather than scan the sector, the Invest Viable Valuator walks through the same models we use to compute the base valuations on this page.
Sub-industries within Consumer Discretionary
Themes within this sector get their own screener pages. Each one applies the same Investment Score model and base valuation to a narrower group of companies.
- EV & Autonomous VehiclesPure-play electric-vehicle makers, autonomous-driving developers, and the capital-equipment names supplying both. Highly cyclical, capex-heavy, and valued on production ramp and unit economics rather than current earnings.
- E-Commerce StocksOnline retailers, marketplaces, and direct-to-consumer brands. Valuation typically anchors on gross-merchandise-value growth, take-rate, and contribution margin rather than headline revenue alone.
- Gaming StocksConsole, PC, mobile, and casino gaming. Sits across Consumer Discretionary and Communication Services depending on each company's primary revenue mix — names appear on the screener page that matches their classification.
How we screen consumer discretionary stocks
Every stock listed on this page has been classified into the Consumer Discretionary sector by our taxonomy and run through the same Investment Score model and base-valuation pipeline used across the site. The list is mechanical — no editorial weighting.
- Listed on a US exchange (NYSE / Nasdaq) and classified as Consumer Cyclical (Discretionary) in our sector taxonomy.
- Sufficient public financial history to compute the metrics shown — revenue, gross margin, free cash flow, balance-sheet items, share count.
- Ingested by our data pipeline within the last update window. Stocks awaiting refresh are not surfaced.
- Investment Score and base valuation computed by the same models used elsewhere on Invest Viable. The score evaluates profitability, balance-sheet quality, and growth — the formula itself is proprietary.
Frequently asked questions
What's in the Consumer Discretionary sector on Invest Viable?
The exact count is shown in the hero above. Consumer Discretionary covers retail (specialty and broadline), automotive, restaurants, leisure and lodging, apparel, and durables — businesses whose revenue is sensitive to household income and consumer confidence. Some classifiers call this sector Consumer Cyclical; we use the same set of companies under the Discretionary name to match major data providers.
Consumer Discretionary vs Consumer Staples — what's the difference?
Discretionary covers wants — restaurants, vacations, new cars, premium apparel — while Staples covers needs — food, household goods, personal care. Discretionary names are more cyclical (revenue swings with the consumer) and Staples names are more defensive (steady demand, lower beta). The two sectors have separate screener pages on this site.
How are cyclical retail and auto stocks valued differently?
Cyclical names are usually valued through the cycle rather than on a single year of earnings. A trailing P/E that looks low at the top of a cycle and high at the bottom is well documented; our base valuations smooth across data history where the model supports it, and the Investment Score weighs balance-sheet strength so a name with healthy cash and low leverage scores higher than one carrying late-cycle balance-sheet stress.
Are e-commerce and EV stocks always classified here?
Most are, but classification follows each company's primary revenue mix in our taxonomy rather than the popular framing of the name. A handful of platform-style e-commerce companies sit in Communication Services, and some component suppliers to EVs sit in Industrials. The taxonomy is consistent across the site so the screener stays aligned with the data sources investors compare against.
Does Invest Viable recommend specific consumer discretionary stocks?
No. This page is a screener and analysis surface, not a recommendation list. Each stock is shown with its underlying financial data, base valuation, and Investment Score so you can do your own research. Invest Viable does not publish buy or sell calls on individual securities.
Related screener pages
Related Themes
By Style
Find undervalued consumer discretionary stocks with professional valuation tools
Set your own price targets using DCF, EBITDA multiples, and Graham Fair Value methods. Compare your valuations against our base estimates and make confident investment decisions.
Disclaimer: The information provided on this page is for informational and educational purposes only and does not constitute investment advice, financial advice, or any recommendation to buy, sell, or hold any security. Investment Scores, base valuations, and fair value estimates are generated using proprietary models and should not be the sole basis for any investment decision. All investments involve risk, including the potential loss of principal. Past performance does not guarantee future results. Always conduct your own research and consult with a qualified financial advisor before making investment decisions. Invest Viable AB is not a registered investment advisor.